Posted on: September 7, 2021 Posted by: Foodie King Comments: 0

If you’re a business owner, what will you do if there’s an army of ‘trolls’ giving fake negative reviews about your business?

This is an interesting case of cyber bullying. Mentai-Ya Japanese Cuisine has been receiving threats and fake negative google reviews over the last 4 months since the opening of its Tampines branch.

After months of harassment by Google reviewers (Deon Goh, Eunice, Wen Bin Chua)

Mentai-Ya conducted an investigation and it led them to some shocking finds!

1. False allegations

On 25 July 2021, Mentai-Ya owner received complaints via FB. After some internal investigations, Mentai-Ya found CCTV footages which does not match those complaints. It turns out to be some false allegations.

2. Customer is ‘always’ right policy

Despite having video evidence refuting customer’s unreasonable claims, Mentai-Ya apologised and returned customers’ spending on that very day via PayLah.

3. Mentai-Ya’s investigation begins

Mentai-Ya felt something amiss. They did a search on the PayLah account. One thing led to another.

The following was what they have found during their investigation,

Mobile number belongs to someone named WenBin from an F&B establishment – Ishiro

Further investigation, they found Eunice’s name appearing on a positive Ishiro’s Google review (Own self check own self?)
Mentai-Ya went to Ishiro and found out their cashier is also named Eunice with physical appearance matching ‘Eunice’ who complained on 25 July 2021
Found more negative reviews from ‘Wenbin Chua’ for other Mentai-Ya outlets
Mentai-Ya found out that they were not the only ones getting harassed. There were other fake accounts going by the moniker, C BEE LIF, C Wen Bin, Eunice Neo leaving 1 star negative reviews for other small businesses
More negative reviews with links to C BEE LIF

More related troll accounts found on Facebook, C Bee Lif, C Wen Bin, Eunice Neo

C Bee Leaf tagging Eunice Neo
More similar and related accounts appearing after a quick search on Ishiro’s FB page (C Bee Lif, C New Nib, Eunice Neo)

Mentai-Ya engaged a 3rd party agency to help their investigations. They have compiled a list of F&B businesses getting ‘attack’ by the same group of internet trolls

So, who are these people? Why are they doing this to other small businesses?

Many sources lead to Ishiro / A $300k Paid-up capital business.
Ishiro’s Responses to legit negative reviews

It makes us wonder if this is how big F&B players sustain their business, by manipulating the market using troll accounts and harassing their competitors.